27/10/2021
New report - Measuring the cultural dividend: how does interest in UK culture affect Chinese study decisions
The British Council is pleased to release our latest Education Futures report exploring how interest in UK culture affects Chinese study decisions.
This report updates and expands previous British Council research on the link between Chinese people's interest in overseas culture and their desire to study abroad. It is based on two separate rounds of focus groups and large-scale surveys in 2019 and 2021 respectively, as well as analysis of user-generated posts on Chinese social media.
The report is available for download via the below attachment.
| Attachment | Size |
|---|---|
 Measuring the cultural dividend_China (2021).pdf | 2.56 MB |
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