• Home
  • Insight
  • Reports
  • Measuring the Cultural Dividend - How does interest in overseas culture impact study decisions?

Measuring the Cultural Dividend - How does interest in overseas culture impact study decisions?

These reports form part of a series analysing attitudes in six different ASEAN countries.  Each report analyses the link between the people from the specific country's interest in overseas culture and their desire to interact with overseas countries for study abroad, tourism or business. It is based on a combination of focus groups and large-scale surveys carried out in early 2021 as well as analysis of user-generated posts on social media.