In May and June 2021, the British Council ran the latest in our Education Futures webinar series - Recruitment Reconnaissance – what next for East Asia?

In a series of seven short webinars we heard from key decision-makers and study influencers as well as students directly, in the key markets of China, Malaysia, and Singapore, to learn how sentiment has changed, expectations have evolved, and mindsets have shifted over the past 18 months.

Below are the recordings of each webinar and a summary report. We hope that the series and report will support UK institutions to understand what marketing, communications and support is needed to be successful in these markets over the course of the next few years.