Summary

UK higher education institutions are invited to participate in panel discussions and deliver presentations as part of the British Council China’s Study UK workshops in March 2022 for high school counsellors to attract more Chinese students to study in the UK through key influencers. This workshop provides UK higher education institutions with an opportunity to increase brand awareness and promote relevant programmes and offerings among a key group of student influencers in China.

Background

In China, high school counsellors play an important role in guiding students through their overseas education decision-making process, including long-term and short-term courses. These counsellors are the front-line representatives for UK education, supporting the recruitment of quality Chinese students and they are closely in touch with market sentiments.

In response to the increasing number of students from China considering applying for UK higher education institutions, the British Council provides regular professional development training opportunities for high school counsellors in China. The training sessions will offer accurate and up to date information and resources to support counsellors in developing their knowledge of UK education and building their capacity to support their students who are interested in studying in the UK.

All workshops are face-to-face in Chinese to ensure high quality engagement and build trust between the UK HEIs and Chinese counsellors.

British Council Study UK China counsellors’ workshops

The British Council would like to invite UK higher education institutions to participate in panel discussions and presentation sessions at the counsellors’ workshops. The workshops will take place at the following times and locations:

Programme

Speakers are invited to apply to sessions as detailed below:

Presentation: Admission

Presentation: Subject areas

• Objective: Help further counsellors’ understanding of Computer Science and how they can advise the right course for undergraduate students.  
• Please note that participating UK universities’ sharing should be from a general perspective, representing the whole of UK higher education, not only promoting the individual universities’ courses. Speakers are expected to cover the topics generally but can use examples from your own university to illustrate your broader points.
• Presentations should cover the below points (key points in BOLD):
  
  • Computer science trends
  • Course structure (taking the course in your specific institution as an example)
  • Entry requirements (using the entry requirements of your institution as an example)
  • What students will learn and what kind of skills they can get
  • Employment prospects
  • Alumni experience sharing from a student perspective

Participating institutions should select one alumni speaker who graduated within five years to share their study experience, understanding of the subject area, employment experience and other key information that would help the audience to understand the subject area from student perspective.

Session to be proposed by UK HEIs

Group discussion:

Benefits to the speaker and institution:

• an opportunity to showcase your expertise with agents and counsellors in China
• an opportunity to raise your institution’s profile amongst agents and counsellors in China

As the aim of this workshop is to build counsellors understanding and facilitate connections through face-to-face communications, speakers from UK institutions who are based in China and speak Chinese are preferred.

The final speakers will be voted on by school counsellors in China. There will be one candidate on each session on a waiting list.

Please note that participating UK universities’ sharing should be from a general perspective, representing the whole of UK higher education, not only promoting the individual universities’ courses. Speakers are expected to cover the topics generally but can use examples from your own university to illustrate your broader points.