Russian press-tour to UK education institutions – March 2019

The Cultural and Education Section of the British Embassy in Moscow is organising a press-tour to UK higher education institutions 18-22 March 2019. The main aim of the tour will be to introduce a highly qualified group of journalists representing popular Russian media outlets to a number of UK education institutions.

The main outcome of the tour will be the publishing of articles dedicated to institutions, their facilities and competitive advantages which will deliver marketing messages directly to target audiences through widely read and trusted Russian media. Through the tour we hope to provide institutions with information support to significantly influence Russian students’ educational choices. We expect this tour to increase brand awareness of institutions, as well as the number of Russian students choosing these particular institutions in the future – both in the long and short terms.

Three of the top Russian media outlets will be selected, based on the scope and level of coverage they are able to provide, as well as their relevance to education marketing.

This opportunity is available for UK language schools, boarding schools, colleges and universities.

Participation fee is 1000 GBP (excluding VAT) covering the direct costs of this visit. Each hosting institution is also expected to provide accommodation (B&B) for one night for the group of 5 people, transfer from/to rail station if applicable and we would be grateful if lunch during the visit was provided as well.

Action Required

If you would like to get more information about the forthcoming press-tour and take part, please contact Elizaveta Utolina (elizaveta.utolina@britishcouncil.org).