The British Council Vietnam is going to print The Study UK Guide 2018 which will be distributed in Study UK events and exhibitions from March 2018 to August 2019. The publication is the essential guide to Studying in the UK for the Vietnam market.

About the guidebook:
The Study UK Guide 2018 provides comprehensive information on UK Education including reasons to choose the UK education, guidance on each level of study: from pre-university to postgraduate, choosing a course and specific subjects, learning English in the UK, application process, adapting to the life in the UK and visa application.

From English summer course to full time degrees, interest in study abroad continues to grow in Vietnam and this guidebook represents a good opportunity to directly reach a broad range of prospective students, including high school students, university students, working professionals and parents.

Print run for the Study UK Guidebook in 2018 will be 6,000 copies and is scheduled in two distribution plans:

• 6 months package - Distribution from March to August 2018
• 12 months package - Distribution from September 2018 to August 2019

The Guidebook will be distributed at all Study UK events, hence it will be a very good opportunity for UK universities, colleges and schools to showcase their profiles and courses on offer to prospective students in Vietnam.

Benefits to UK institutions:
Advertising in the Study UK Guide 2018 offers UK institutions a cost-effective approach to a wider range of target audience through multiple distribution channels:

1. The publication will be distributed free of charge to 6,000 Vietnamese students and parents at British Council face-to-face education events such as Study UK exhibitions, seminars, roadshow events, alumni talks, etc.
2. The online version of the publication will be promoted on British Council Vietnam website (120,000 unique visits/month), Study UK E-newsletter (>10,000 student emails) and facebook (>87,000 members). For reference, the online version of the 2017 guidebook can be accessed via this link.
3. Student/alumni/staff profile of participating institutions will be promoted on Facebook (>87,000 followers).

Cost: from £400 to £1,500 (excluding 20% VAT)
Application deadline: 30 January 2018

Note:
- A discount of 5% will be offered to institutions that advertised in the previous 2017 edition of the guidebook.
For more details, please find the attached Proposal

Please note marketing campaigns are also available for Vietnam and other East Asia markets, please refer below links:
- Advertising opportunities to education agents through British Council Vietnam’s Agent E-newsletters