Agents play an important role in guiding students through their decision making process. In China, around 60 per cent of students use education agents for their overseas studies applications. These are the front line ‘sales’ representatives for UK education.

If you’re seeking for promotion opportunities among agents, we provide following offering you might be interested:

• Two-page well-written advertorial/essay on agent newsletter (Issue 16), distributed to 500 licensed agents (value for £ 3,000)

• Scholarship information  on agent newsletter

• One-slot promotion on bi-monthly e-bulletin( value for £300)

• One onsite booth at one of the agent workshops (Beijing, Shanghai,Chengdu, Guangzhou, value for £500)

• 3 tweets on education UK Sina weibo (value for £500) http://e.weibo.com/educationukhttp://e.weibo.com/educationuk

Total cost £2,600

1. Agent Newsletter is the most popular paper-based publication for Chinese licensed agents.

• A total of 4,000 copies of the newsletter will be distributed to over 500 licensed education agencies across the country.
• There will be a cover letter introducing advertising institutions
• Meanwhile there’ll be a tweet on Sina micro-blogs introducing your school
• Free scholarship promotion when choosing ads

2. Bi-monthly e-bulletin

• E-version updates to agents on China’s Ministry of Education’s latest policies, overseas market intelligence, visa changes, etc.
• The E-bulletin is totally different from the paper based agent newsletter, in terms of format, distribution channel and content.
• It is more focused on the latest market changes and opportunities. Messages will be kept brief and concise.

3. Agent workshops

• British Council China organizes agent workshops twice a year in four first Tier cities in China.
• The workshops bring agents first-hand information on UK education, latest visa policies, English language tests.
• In Beijing and Shanghai, the audience number usually ranges from 50-100; In Guangzhou and Chengdu, attendance is usually from 25 to 50
• Guangzhou:18 October
  Chengdu: 25 October
  Beijing: 4 November
  Shanghai: 7 November