The British Council Turkey is looking for UK boarding schools to participate in the article series that will be published on a third party channel at www.pervinkaplan.com*.

The articles aim to highlight strengths of the participating schools including its profile, entry criteria and fee details. It will also help introduce the schools’ location/surroundings in a friendly and accessible way in Turkey.

Benefit:

A unique opportunity to

• raise the general profile of the school in Turkey
• drive traffics to the school’s website

Why you should attend?

International education for Turkish students has become a desired pathway over the last year.

There are now greater opportunities for UK boarding schools as more students and their parents consider options to study overseas as shown in killer facts below.

Killer Facts

• Study visas to the UK including Tier 4 and short term visas (English courses etc.) in 2016 show an increase of 47% from the previous year i.e. from 9598 to 14133.
• Tier 4 visas increased by 12% (from 2133 to 2385).
• Recent UCAS applications increased by 27% as of 30 June 2017 compared to same period in 2016.

Offer:

British Council Turkey will put together interview questions to be answered by email. Each school will have a profile on the www.pervinkaplan.com website. Traffic will be driven to each profile through a landing page.

One-month promotion campaign will be in place. The articles will be kept under the boarding school education pages after the paid promotion.  The campaign will be promoted through a web banner and the 3^rd party’s social media and British Council’s social media channels and the Study UK newsletter**. The price includes English to Turkish translation and web banner design.

Institutions will need to provide an image with photo credits.

Key note:

The interview in English will be translated, checked and edited by the British Council Turkey and the third party’s editors.

*www.pervinkaplan.com is owned by Pervin Kaplan who is a well-known journalist writing on education from pre-school to lifelong education and from study abroad to professional career. With a focus on education her website attracted over more than 1.4 million visitors who have special interest in this area between March – December 2017.

Website visitor profile

Male visitors: %54

Female visitors: %46

Visitor age breakdown

18-24: %27.50

25-34: %33.50

35-44: %15.50

45-54: %12.50

55-64: %5.50

65 and over: %5.50

**British Council Channels:

Facebook: 163K followers

Twitter: 19K followers

Website: 1.3 million visitors

Emailshot database: 50K