An opportunity to digitally market your Summer English Courses to learners in five of the GCC countries!

24/04/2018

An opportunity to digitally market your Summer English Courses to learners in five of the GCC countries!

Following the success of previous summer campaigns, the British Council is planning to run a Social Media marketing campaign again to promote UK summer English courses to audiences in Saudi Arabia, Kuwait, Qatar, Oman and Bahrain. Saudi Arabia has moved up to be the UK’s 2^nd largest sending market for ELT, and together the five Gulf countries account for 14% of the average student weeks spent in the UK (English UK, 2016), an increase by 27% from the previous year. In 2018, school holiday dates in the region and Eid breaks overlap particularly well with UK summer English programmes!

Last year's campaign reached more than 1.1 million unique users and generated 4.8 million impressions. The 2018 campaign will target mainly young learners and their parents and will consist of a series of posts promoting the UK as an ELT destination and offering practical advice on choosing a course, as well as sponsored content from participating providers.

The marketing campaign will run on the Study UK Facebook channel in the above countries over 3-4 week period, starting on 10 May 2018. This timeframe is planned to allow sufficient time for potential students to sign up and complete travel and visa arrangements in time.

Fees per institution: £860 + VAT, inclusive of 2 boosted posts per institution per country + translation into Arabic

Registration process:

To complete the e-form by 7 May 2018, AND
To send the below requirements by 7 May 2018

Selection criteria:

On first-come, first-served basis.

This advertising opportunity is available to a minimum of 4 and maximum 10 providers. If we don’t achieve the minimum number, the campaign will not run.

Invoicing:

Invoices will be issued within 1-2 weeks of the campaign starting date. If your institution requires Purchase Order number to appear on the invoice, please share it when completing the e-form. Otherwise, please ensure you email it to IES.QATAR@qa.britishcouncil.org by the registration deadline.

Cancellation policy:

If you wish to cancel, please email Rawan Khir at IES.QATAR@qa.britishcouncil.org BEFORE Tuesday 8 May. On or after that date, 100% cancellation fees will be charged for withdrawal from this service.

For full terms and conditions, visit our website at https://education-services.britishcouncil.org/terms-service

Action Required

Interested providers please complete the e-form AND send the below requirements by 7 May 2018:

Specific key message (i.e. Unique Value Proposition) which is recommended to be focused on one strength area of the school or one programme
promotional text not exceeding 200 characters (30 words) reflecting the key message. (Text will be translated into Arabic and posted in either Arabic or English, depending on the course that is being promoted)
promotional media in a format of still image(s) (size: 1200 x 630 pixels) or a video, which is recommended to be as short as 9 seconds but not to be longer than 30 seconds and running in a fast pace.
website link which will act as a landing page for each post - please ensure the content on the link provided is relevant to the post which would assist you to reduce the length of the post to make it more attractive.

Please send all requirements to IES.QATAR@qa.britishcouncil.org . If files are large in size, please send them via: www.wetransfer.com

Please note the following:

It is the responsibility of the institution to ensure the post content is engaging while highlighting their value proposition and making the call to action clear and attractive. Any special or exclusive offers to people signing up as a result of this campaign may attract more interest
You can refer to last year's post-campaign report (attached) for more information on how the campaign was run and for more recommendations on how to get maximum engagement and website clicks.
Your registration for the campaign won't be considered complete if you fail to submit the required content and artworks by 7 May 2018.
By submitting the e-form, you are committed to participate in the campaign and you are agreeing to terms and conditions. You will then receive a formal contract in due course.

Attachment	Size
20170726_Report_Summary_OFFICIAL_v01Final.pdf	1.2 MB