Facebook Live sessions in the Americas

Target markets: US and LATAM (Brazil, Colombia, Mexico, Peru)

Target audience: Counselors and advisors, prospective undergraduate and postgraduate students

Dates and topics:

2 August – USA Facebook Live – Topic: Pre-departure tips for undergraduate and postgraduate students

6 August - LATAM Facebook Live – Topic: Pre-departure tips for undergraduate and postgraduate students

23 August – USA Facebook Live – Topic: Graduate Route/employability/working while you study information for prospective undergraduate and graduate students

27 August – LATAM Facebook Live – Topic: Graduate Route/employability/working while you study information for prospective undergraduate and graduate students

27 September - USA Facebook Live – Topic: Tips for applying to an undergraduate course in the UK

30 September - LATAM Facebook Live – Topic: Tips for applying to a postgraduate course in the UK

All Facebook Lives will take place at 12:00pm EST. Each Facebook Live will have capacity for two university representatives and will be moderated by a British Council staff person.

Cost: £500 per institution The Facebook Lives will offer institutions an opportunity to virtually connect with influencers on the undergraduate decision-making process and prospective undergraduate and postgraduate students in the US or in Brazil, Colombia, Mexico, and Peru. The recording of the Facebook Lives will also be uploaded to the British Council USA or British Council Americas YouTube channels to gain further exposure.

This campaign will include:

•One Facebook Live Q&A session which will be hosted by the British Council and promoted to counsellors and prospective undergraduate and graduate students to attend

•Facebook ad campaign including Instagram ads, to run for two weeks ahead of the Facebook Live to promote the session and the participating institutions

•One e-shot per institution to the e-mail lists in British Council USA or in British Council Brazil, Colombia, Mexico, and Peru

What will you gain by joining Facebook Lives in the Americas?

•Estimated total event reach of about 10,000 individuals through Facebook, with an average of about 1,400 views of the recorded session and 20 individuals joining the live event

•Build relationships with influencers in the region on student decision-making through participating in a live Q & A session on your session topic

•Gain exposure through the Facebook Live, paid promotion of the Facebook Live on social media channels and e-shots to in-country e-mail lists leading up to UK Week

•Enjoy long-term promotion beyond the duration of the event via the recorded Facebook Lives which will be uploaded to the YouTube channels in British Council USA or British Council Americas Facebook Lives

Based on insights from virtual events this year, our audiences have responded well to having recorded content which they can access when it is convenient for them. The Facebook Lives give the opportunity for audiences to join live to ask any questions if they are free at the time but they will also be recorded and accessible for audiences to view at a later time.

Questions? Contact Jenna Hartsell Education Manager and Jessica Swann, Senior Manager, Higher Education, Americas

This activity will be invoiced two weeks before the Facebook Live session takes place. Cancellation fees will be charged for withdrawal from this event, as of the date of receipt of notice of withdrawal.

At 100 per cent of the full cost of the event for withdrawals received within two weeks of the Facebook Live. If a notice of withdrawal is received earlier than within two weeks of the Facebook Live, then no cancellation fee will be charged. Notice of withdrawal must be supplied in writing, via email to Jenna.Hartsell@britishcouncil.org and Jessica.Swann@britishcouncil.org.

Action Required

Please submit the Facebook Lives Content Form to Jenna Hartsell, Education Manager  AND Jessica Swann, Senior Manager, Higher Education, Americas. The sessions will be filled on a first-come, first-serve basis.

Once we have received the Facebook Lives Content Form, we will send a confirmation within one week, and we will send a quotation form to be signed by the institution to confirm their place.