Market context

The number of Chinese students being educated at British independent schools is growing rapidly. According to the UK Independent Schools Council 2017 census there were over 6,500 students from mainland China studying at UK independent schools, a 6.5% increase from 2016. Chinese mainland students currently make up over 20% of the total number of international students studying at British independent schools. This figured is expected to continue rising as parents not only seek to prepare their children for entry into a UK college or university, but are also recognising the positive benefits a UK independent school education can have on their children from an early age.

The British Council is organising the UK independent schools and colleges mission to address this increasing demand from China and to support the UK’s recruitment strategy. The mission consists of three agent events to expand partnerships and two public-facing events to raise institutions’ profiles and recruit potential students across three cities in China. 

Benefits to UK institutions
 

• Grow and strengthen your agent network
• Increase your brand exposure and raise your institution’s profile in China
• Meet face to face with potential partners
   

Activities
 

1. Agent match-making workshop in Guangzhou on 17 October 2018
   

   Date:   Wednesday 17 October 2018

   Time:   13:00 – 18:00

   Location: Guangzhou

   Audience size: 50-60

    

2. Agent match-making workshop in Beijing on 19 October 2018
   

   Date:   Friday 19 October 2018

   Time:   13:00 – 18:00

   Location: Beijing

   Audience size: 60-70

    

3. Agent match-making workshop in Shanghai on 22 October 2018

      Date: Monday 22 October 2018

      Time:   13:00 – 18:00

      Location: Shanghai

      Audience size: 30-40

Participation Fee: GBP 1,200 – 1,800

• 3*agent workshops: GBP 1,200

• Printed publication profile listing* and digital promotion: GBP 600

The above prices do not include VAT.

Flights, accommodation and insurance are not covered in the above price

Participation Fee includes:

• Venue hire – hotels in three cities in China
• 10 face-to-face appointment sessions with local study abroad agents
• Marcom eSchedule Lite* account to help you with appointment scheduling prior to the event
• Meeting table/chair – schools can bring along table banners and promotional materials to decorate their tables
• Digital and social media promotion (optional) – through Study UK Wechat and British Council agent WeChat platforms, audience reach: 120,000+

  (The British Council will provide support on content creation and advice on messaging that speaks to the target audience in China)

• 2018-2019 UK Independent School introduction booklet (optional) - full page profile listing, circulation 3,000
• Visa invitation letter for China visa application

* Marcom eSchedule PRO is the industry’s leading one-to-one appointment scheduling system for business matching events. Hosted over the internet, it allows you to search for roadshow agents and book meetings prior to the event.

The event will coincide with other events in the region including the Study UK Schools and Colleges Exhibition in Hong Kong
 

If you are interested in wider digital marketing support in China, we have a newly developed annual digital marketing package, details of which can be found here.