British Council Turkey is pleased to announce its participation at the IEFT Fairs with the 'Study UK Days’ theme.

We invite the UK HE Institutions to join us at the Study UK Pavilion at IEFT Fairs in March 2018. British Council Turkey will only be attending the Istanbul leg of the events. However the offer is available for all venues.

Benefits of this collaboration to the UK sector

• Opportunity for the sector to secure extra visibility on the Turkish market in spring at a discounted rate[1] with a wider geographical reach.
• Get access to broader audiences with different need levels i.e. certificate, diploma and foundation programmes as well as UG and PG programmes
• Maintain and increase recruitment share and brand awareness in a competitive market where main players like US and Canada are actively present with national pavilions.

Why do we do this?

The market is growing significantly (please see killer facts below) due to last two years’ security incidents and political developments and also very competitive with active representation offices of US, Canada and Netherlands. We lack presence in spring whereas US, Canada and EU countries with their mission operations and institutions are unitedly present and attend both in autumn and spring.

IEFT is one of the leading recruitment fairs in Turkey with around 150 international exhibitors (mainly from UK, US, Canada, EU countries and other countries in globe). The fairs take place twice a year in spring and autumn in 5 provinces, 6 locations.

With this collaboration we aim to maintain and increase UK sector’s recruitment share in this competitive market.

How will this be promoted to public?

British Council will promote this through its social media channels with the ‘Study UK Days at the IEFT Fairs‘concept. IEFT will have specific marketing and promotions to attract the targeted audiences to the fair. Promotion messages specific to the UK sector will be pre-screened by British Council.

Killer Facts

• According to the UKVI statistics in 20017 the total study visas increased by 10% compared to the same period in 2016.
• Tier 4 visas increased by 13% in the same period as above.
• Recent UCAS applications increased by 27% as of 30 June 2017 compared to same period in 2016.
• IELTS statistics
  
  • Percentage of candidates taking IELTS to study abroad increased by 54% while the increase for the UK as a destination has been 40% between 2014 and 2016.
  • The rate of test takers for undergraduate applications purposes increased by 8% in the same period although Turkey has been a postgraduate market historically.

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We aim to support only one series of events in spring and in line with the performance and feedback we will consider such collaborations in the coming years.

Our annual flagship events, Study UK Days offering a wide range of opportunities for UK’s higher education sector, which attract over 2,500 students will be held in autumn 2018 and the registration will be open to sector in a few months’ time.

HIGHLIGHTS FROM OUR STUDY UK DAYS IN OCTOBER 2017

• With 61 per cent increase the event reached record-breaking number of 2,600 potential undergraduate and postgraduate students in Istanbul and Ankara.
• 34 institutions UK institutions participated
• Over 800 people took part in 19 special seminars on studying in the UK and scholarship opportunities, delivered in partnership with key stakeholders and the UK institutions.
• The event reached140,000 online visitors to the website and 800 thousand TV audience.