British Council education market update evening - further your understanding of the China market

26/09/2017

British Council education market update evening - further your understanding of the China market

With growth in Chinese outward mobility forecast to slow down over the next five years and the Chinese national government pushing for the development of its own world-class universities, the student recruitment market is becoming increasingly competitive. This means developing a clear and cohesive marketing strategy for China is vital for all UK institutions.

In order to address the latest developments in China’s education market, analyse recent government policy, and offer insights into developing a comprehensive marketing strategy, the British Council would like to invite UK education institutions to attend an education market update and networking evening in Beijing on Saturday 21 October 2017. The session will coincide with the launch of the China Education Expo.

In addition to the British Council providing a market update, external speakers will be invited to share their professional advice on two key areas of successful marketing: social media marketing and media management.

Social media marketing – Zheng Yong – Education social media founder and education reporter for Beijing Evening News, Sina.com and Tencent

The rise of social media channels, such as WeChat, and the development of easy-to-use live-streaming applications, as well as many other small-scale people-to-people digital platforms has seen social media become an important marketing tool for UK institutions. This presentation will look at best practice in developing attractive content and effectively managing a range of social media channels.

Media management - Meng Lei – Senior Editor, Study Abroad Magazine

Developing and managing strong media relations with key Chinese outlets is essential for UK institutions to ensure their work in China reaches the right audiences and receives the attention it deserves in order to strengthen brand awareness. This presentation will explore ways to build and nurture a network of media contacts, and utilise the media as part of an influential marketing strategy.

We encourage all UK institutions to share this opportunity with their representative offices in China, and look forward to welcoming you to the event.

Date: Saturday 21 October
Time: 18:00-21:00
Venue: The Bookworm, Sanlitun
Fee: £100 per person

Programme:
18:00-18:30 – Registration
18:30-18:45 – British Council market update
18:45-19:10 – Guest presentation
19:20-19:45 – Guest presentation
19:45-20:15 – Q&A session
20:15-21:00 – Networking, food and drink

Action Required

How to Register:

If you would like to attend this event, please follow the registration link below and fill out all relevant details.

https://www.surveymonkey.com/r/L5CCWGV

Contact:

If you have any questions regarding this event, please contact:

Mr Fraser Deas
Senior Education Services Manager
fraser.deas@britishcouncil.org.cn
+86 (0) 10 8591 9464

Terms & conditions

Accredited institutions only
All participating institutions must be accredited by a recognised UK authority.

Payment schedule
Participating institutions will be invoiced by the British Council. Payment must be received within 30 days of the invoice date.

Cancellation
The Client may cancel the Services prior to their delivery by giving the British Council written notice of cancellation. If the Client cancels before 13 October 2017 the Client shall not be required to pay the British Council any fees in connection with the cancelled Services and any fees already paid in respect of such cancelled Services shall be refunded by the British Council.

If the Client cancels the Services on or after 13 October 2017, the Client shall be liable to pay the British Council the percentage of the charges for such cancelled Services set out below:

Notice period and Percentage of charges payable
On or after 13 October 2017: 100 per cent of the full fee

Terms of service
All institution representatives must abide by the British Council Services for International Education Marketing’s terms of service, which can be found at https://education-services.britishcouncil.org/terms-service.