Higher educational institutions in Thailand have introduced an international standard MICE curriculum to help develop “meetings, incentives, conventions, and exhibitions,” or MICE, business in this region.

A number of vocational colleges and the Thailand Convention and Exhibition Bureau (TCEB), have signed a memorandum of understanding (MOU) on cooperation in developing the MICE curriculum. The MICE business has been playing an important role in driving the Thai economy. Thailand has adjusted its tourism and service strategies in response to the growth of this industry.