Study UK Virtual Fair February 2022 - Pakistan, Nepal, Bangladesh and Sri Lanka
During the pandemic, the British Council launched THREE Study UK Virtual Fairs in South Asia, which provided an excellent platform to the UK HEIs to interact with prospective international students. Our two virtual fairs saw over 13,000 registrations and attendance by over 7,000 students, and parents. Both our virtual fairs were well attended by UK HEI’s and we had altogether 86 UK HEIs’ participated with us in the last three virtual fairs. we believe another round of Virtual Fair will give UK HEIs’ a platform to participate with us and meet potential students across four countries
This unique activity will give an opportunity to the participating UK institutions to virtually meet potential students from across four countries, interested in higher studies abroad. This virtual fair offers a great platform to the UK Institutions to promote their courses, scholarships, intake dates, admission related information, among the students, parents, teachers, career and guidance counsellors. Just like the October and February Virtual Fairs, this Virtual Fair will also provide exclusive opportunity for the UK HEIs in brand building, recruitment and meeting potential students.
This activity will also serve as an opportunity for the participating institutions to develop future collaborations with the local counsellors. The British Council will also run advertisement campaigns featuring exclusive promo videos on British Council social media platforms for each participating UK HEIs. In today’s competitive environment an activity like the Study UK virtual Fair, will help participating UK institutions to increase awareness among local students about their institution and interact with students interested to pursue their higher studies in the UK from Pakistan, Nepal, Bangladesh and Sri Lanka.
- For post event report of the Study UK Virtual Fair held in September 2021:CLICK HERE
- For post event report of the Study UK Virtual Fair held in February 2021:CLICK HERE
- For post event report of the Study UK Virtual Fair held in October 2020:CLICK HERE
Since the launch of Graduate Immigration Route, number of students applying to the UK is expected to increase considerably. We believe this is the right time for the UK institutions to participate in the British Council Virtual Fair and meet potential students across Pakistan, Nepal, Bangladesh and Sri Lanka.
Potential students are eagerly waiting to get in touch with UK Universities representatives to finalise their study plans and hear latest information with regards to admission, scholarship, courses, accommodation, Graduate Immigration Route and life on campus The virtual fair will also connect parents with Universities representatives to get a chance to speak about their concerns and get them addressed during the Virtual Fair.
The Chart below shows higher education student enrolments for UG and PG from four markets (HESA). There has been a steady increase in the number of students from Pakistan between 2016/17 to 2019/20. The numbers from Bangladesh Nepal and Sri Lanka have also increased.
THE TOTAL NUMBER OF HE ENROLMENTS
| Date | Location | Participation Fee | Max. No. of Stands |
|---|---|---|---|
19 February, 2022 | Online | £1100.00 (Excl. VAT)
| 26 |
Participation Fee includes:
- Digital Marketing of the event through British Council Social Media channels
- Promotional videos by universities on British Council Pakistan, Nepal, Bangladesh and Sri Lanka facebook pages. These will run as single edited video with all participating UK HEIs
- Branded UK HEI promotions through e-shot to our exclusive Study UK databases of students, parents, agents and counsellors
- Pre event digital campaigns on British Council Facebook and Social media channels across four countries targeting direct audience
- Direct student engagement – opportunity to present to and have one-to-one conversations with prospective students and parents
- Explore different ideas for interactions: we encourage UK HEIs to use this opportunity to chat, counsel students, present on the courses, bring in alumni and more
- E- Marketing (Facebook, Instagram, Twitter, Google ADS)
- Market Brief providing insight on trends in Higher Education in all four markets
- Post Event Report
- Online Event Management of Virtual Fair
Additional Information:
- Study UK Virtual Fair is open only to UK Higher Education Institutions on the UKVI’s TIER 4 Sponsors list? and selection will be on first-come, first-served basis
- Study UK Virtual Fair will run subject to confirmation from a minimum of 15 UK Institutions
- Participating UK HEI’s will be required to nominate at least THREE staff members to support them in the virtual fair, based on our experience in the virtual fair, it is difficult for one staff member to manage the traffic in the virtual booth alone
- Participating UK HEIs will be required to make sure that they have an up-to-date profile on the Education Services website. Study UK Team will be using the uploaded logo plus profile for UK HEIs on Education Services website to devise promotional material for the event
Why participate in the fair?
1. Showcase your institution’s excellence in courses and position the UK as the first choice for international education to over 2500 students from Pakistan, Bangladesh, Nepal and Sri Lanka.
2. Opportunity to meet potential students interested in higher education abroad.
3. To maintain and strengthen the confidence of students in accessibility and excellence of UK education
4. Opportunity to create awareness about your institution and courses on offer
5. Virtual interaction with students and influencers to provide information on studying in the UK.
6. Opportunity to reach thousands of students with latest updates from your university amid the pandemic and develop pipeline for upcoming intakes
During the pandemic, the British Council launched three Study UK Virtual Fairs in South Asia, which provided an excellent platform to the UK HEIs to interact with prospective international students. Our three virtual fairs saw over 13,000 registrations and attendance by over 7,000 students, and parents. All three of the virtual fairs were well attended by UK HEIs and we had altogether 86 UK HEIs participated with us. We believe another round of Virtual Fair will give UK HEIs a platform to participate with us and meet potential students across four countries
Structure of the Fair
- The virtual fair will be conducted either on Zoom or Microsoft Teams platform
- Each university will be provided one main room and 2 or 3 break-out rooms. All students entering any university will first land in the main room which can be used to provide generic information, presentation, etc. The crowd then can be delegated to break-out rooms for one-on-one counselling or if the university wish to use the main room only, they are free to do so
- We expect each university to have enough number of delegates to manage main room and break-out rooms. We suggest minimum three delegates should be there to manage these virtual rooms
- The fair will also run webinars on Student Route and Graduate Route visas, IELTS and more through the day alongside the student engagements
Cancellation Policy:
Cancellation fees will be charged for withdrawal from this event, as of the date of receipt of notice of withdrawal:
- At 50 percent of the full exhibition cost for withdrawals received on or after: Friday, 28 January 2022
- At 100 percent of the full Virtual Fair cost for withdrawals received on or after: Thursday, 03 February 2022
Notice of withdrawal must be supplied in writing, via email to StudyUK.Events@britishcouncil.org
Contact Information:
For further information regarding this virtual fair, please feel free to contact Jawad Khan
Alternatively please contact the Study UK Events Helpdesk
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