Study UK India Virtual Fair December 2021
After the success of the first virtual fair this year, the British Council in India is delighted to organise another fair in December 2021. We have organised three virtual fairs so far The virtual fairs in August 2020 had 26 participating UK universities and December one had 49 participating universities. In 2021 the first virtual fair was held in the month of August in which 35 UK universities participated. Through the 3 fairs we have had 6830 footfall or students.
In the upcoming virtual fair, we aim to get 1500 to 2000 prospective student participation. The fair will target participation of both undergraduate and postgraduate students. The focus will be to bring you high quality students and parents through a direct engagement format who are interested in January and September 2022 intakes.
About the virtual fair:
A virtual Study UK fair by the British Council in India is specifically designed and conceptualised to allow UK universities to promote their learning environment, chat live and provide one-on-one counselling with Indian students with respect to the courses offered, admission process, application process, deadlines, documentation, IELTS test, bursaries, student internships/jobs, Graduate Immigration Route as well as visa process amongst others. The fair will help universities showcase their brand, infrastructure, facilities, culture, and programmes virtually to a diverse database of students across India. They can also showcase the university campus to enhance the student experience. This will help students get access to essential information and content to aid their decision-making process. Universities are also welcome to have their alumni in the virtual room to interact and advise prospective students
Participating UK universities can connect with prospective students and also have the flexibility to showcase and promote their institution, as they can connect from the classrooms, libraries, halls of residence and wherever they deem fit. There is also a chance to have current student ambassadors/ alumni represent the university and engage with prospective students.
Aim:
- Destination of choice: showcase UK as a preferred study destination of choice among higher education institutions and students in India
- Internationalising Higher Education - to encourage continuous strategic engagement and collaboration between UK HEIs and Indian students during and post Covid-19
- Market solutions/products/service- to promote undergraduate/ postgraduate/ courses/scholarship opportunities to prospective students for and their influencers interested in studying abroad and build pipeline of students for upcoming intakes.
- Enhance student mobility- opportunity to promote UK institutions courses to their target audiences to build a pipeline for upcoming intakes
- Direct promotion- opportunity for participating UK institutions to raise their brand visibility, recall and engagement through virtual fair
- Post COVID-19 campus experience- to showcase how the University is prepared to move back to in-person teaching, inform students about vaccination rules and promote the Graduate Route.
| Date | Location | Participation Fee |
|---|---|---|
4 December, 2021 | Online | £850 (+VAT) |
Participation Fee includes:
- Digital Marketing of the event through British Council Social Media channels
- Branded UK HEI promotions through e-mailers to our exclusive Study UK databases of students, parents, agents and counsellors.
- Pre event digital organic and paid campaigns on British Council Facebook and Social media channels across the country targeting direct audiences.
- Direct student engagement – opportunity to present and have one-to-one interactions with prospective students and influencers
- Post Event Report
- Online Event Management of the Virtual Fair
Benefit for Participating UK Universities:
- Direct student engagement- Direct knowledge and intelligence of student’s interestand plan post COVID-19
- Recruitment- Part of a lead generation activity. An opportunity for UK institutions toexplore recruitment opportunities for their Undergraduate and Post Graduate programmes
- Brand promotion- Provide a platform to UK institutions to promote their institution and showcase their undergraduate/postgraduate courses
- One-on-one counselling- A forum where UK institutions can virtually interact and counsel prospective students – directly collect data for their records.
- All India Briefing session – providing insight on trends in Higher Education across regions in India
- Profile Your Alumni - each university will have an opportunity to invite a student ambassador (current student or alumni) for sharing their experiences of studying in the UK during the fair, which adds an element of relatability and approachability to the interaction with prospective students & influencers.
Mode of Virtual Fair Delivery:
The British Council will facilitate the virtual Study UK fair between the UK higher education institutions and Indian students through an online platform. The total duration of the fair would be 4 hours. Each UK University will be provided with a virtual room with access to as many break out rooms as required to facilitate one on one counselling. The university delegates will be given a brief overview of the platform prior to the fair to ensure seamless delivery of the event. Students shall register for the fair through the registration form. Post successful registration, a link along with login instructions and Easy Step Guide will be shared with the registered students to access the virtual fair 24-48 hours prior to the fair. Those who are unable to register prior can also avail the facility of on-spot registration.
On the fair day, students will land on the webpage via link provided in the email where they will have access to meet as many universities of their choice, with the option to move in and out of a university room. They will get an opportunity to interact with university delegates, visit their rooms/digital booth, type/ask their questions related to courses, the application process etc, talk to the representatives, download brochures as well as exchange business cards. British Council will also have a dedicated helpdesk to help students navigate across university rooms in a structured manner and provide seamless experience.
The fair will feature seminars as well, and these are one of the most popular features of the fair. The seminars will include topics like Student Visas and Graduate Immigration Route, Studying in the UK, Scholarships etc.
|
Date |
Location |
Target Audience |
Timings |
Participation fee |
|
|
|
04-Dec-2021 |
Virtual Event – All India |
· Undergraduate students (prospective students from premium schools in India (equivalent to A levels) |
14:30 to 18:30 IST (9:00 to 13:00 UKT) |
£ 850 + VAT |
|
|
Any institution listed in the UK Border Agency’s ‘Register of Sponsors’ as a highly trusted sponsor can participate in the online event. Numbers will be limited to 40 institutions* on first-come, first served basis so we advise early booking.
The event will run with a minimum registration of 20 UK universities participation. All registered universities will be confirmed by 19 November
Cancellation Policy:
Cancellation fees will be charged for withdrawal from this event, as of the date of receipt of notice of withdrawal:
- At 50 per cent of the full exhibition cost for withdrawals received on or after (10 days prior to the event)
- At 100 per cent of the full exhibition cost for withdrawals received on or after (5 day prior to the event)
Notice of withdrawal must be supplied in writing, via email to Study UK Events Helpdesk
Contact Information:
For more information, please contact the Study UK Events Helpdesk or Deepika.baruah@in.britishcouncil.org
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