East Asia Webinar Series 2021-22: Virtual UK University Taster February – March 2022

East Asia Webinar Series 2021-22: Virtual UK University Taster February– March 2022

Following the great success of delivering Masterclass Series and Thematic Webinars in East Asia in 2020-21, the British Council East Asia team is delighted to invite UK institutions to participate in The East Asia Webinar Series 2021-22. This virtual event aims to facilitate direct engagement between UK institutions and prospective students across the region for the following:

Priority markets: Mainland China, Hong Kong SAR, Indonesia, Malaysia, Singapore, Thailand and Vietnam
Additional markets: Brunei, Japan, South Korea, and Taiwan

There will be two events to be organised throughout the FY 2021-22, including:

East Asia Virtual UK Masterclass Series: 15 – 26 November 2021
East Asia Virtual UK University Taster: 22 February – 10 March 2022

*Please note that each event requires a separate registration and has a separate participation fee + VAT fee.

East Asia Webinar Series 2021-22: Virtual UK University Taster

Date	Location	Participation Fee	Max. No. of Stands
22 February, 2022 - 10 March, 2022	Online	£1450 +VAT * Should partner institutions choose to use non-UK based offices or accounts to confirm participation, the British Council bookkeeping rate for exchange rates will be applicable for partnership fee/costs	24

Draft Programme

This webinar series will delve into specific subject discussions as well as practical challenges faced by students including admissions, accommodation, and on-arrival support etc. It will provide UK institutions with direct engagement with students and key influencers in markets

To find out more about our event format and the outcome of last year’s East Asia webinar series, please find the URLs to download the post-event poster and the webinar recordings:

Post-event Report for EA Thematic Webinar Series 2020-21 (poster):
https://bit.ly/3vrqe2E
Admission-focused webinar:
Study UK Online University Roadshow: how to write a winning personal statement https://youtu.be/2d_wvr5dptg

Subject-focused webinar:
Study UK EA Webinar Connect Spring 2021: Critical skills that matter in the Business world after Covid-19 https://youtu.be/W_zvUTdKK7w

Webinar Series calendar

The thematic webinars will be hosted by the British Council through live-streamed sessions from February to March 2022. Institutions are encouraged to nominate academic speakers to cover specific topics in the subject areas listed below:

Virtual UK University Taster		Slots available	Fees (per institution)	Remark
Week 1: February 21 – 24	Topic 1: Introduction to UK Higher Education	3	£1,450 +VAT
	Topic 2: UK Application Process (including personal statement)	3	£1,450 +VAT	1 place left
	NEW_Topic 3: Bridge to Success: Exploring Alternative Pathways into UK Higher Education	3	£1,450 +VAT	Pathway providers are also welcome
	Topic 4: Management and business courses and MBA	3	£1,450 +VAT	Full
Week 2: February 28 – March 03	Topic 5: Engineering & Technology	3	£1,450 +VAT	Full
	Topic 6: Computer Science	3	£1,450 +VAT	Full
	Topic 7: Life and health sciences	3	£1,450 +VAT	Full
	Topic 8: Creative Arts	3	£1,450 +VAT	Full
Week 3: March 08 – 10	Topic 9: Medicine & allied subjects	3	£1,450 +VAT	1 place left
	New_Topic 10: Humanities and education (e.g. TESOL, iPGCE)	3	£1,450 +VAT
	Topic 11: Career support by UK universities	3	£1,450 +VAT	Full

The planned activities are as follows:

Part 1 : panel discussion (45 mins) + Q&A (10 mins)
Part 2 : students sharing (20 mins) + Q&A (10 mins)
Part 3 : online counselling (15 mins) in individual Zoom breakout rooms

We will hold technical rehearsals and the British Council will be happy to advise the participating universities on their plan for the webinars.

Benefits to UK institutions

Profile raising and brand building
Real time engagement with prospective UG & PG students and key influencers in markets
Positioning as lead universities in selected subject areas
Opportunity to receive attendee contact details (subject to attendee consent)

Webinar Promotion

All webinars will be promoted through joint paid and organic promotions on the British Council channels and local networks across priority markets – Mainland China, Hong Kong SAR, Indonesia, Malaysia, Singapore, Thailand, and Vietnam and organic promotions for Brunei, Japan, South Korea and Vietnam only, to engage with the target audience:

Study UK email marketing: design and distribution of e-newsletter to segmented target audience, including prospective students, parents, agents and career counsellors
British Council database and social media channels: cross-promotion to the in-country database of IELTS test takers, British Council’s Teaching Centres and British Council’s social media channels.
Local career counsellor, education agent, education institution and British Council’s partner networks: event promotion emails to the British Council’s career counsellor, agent, education institution and partner networks across East Asia.
Paid promotions on digital marketing platforms, including social media
Weibo and WeChat

Disclaimer

The British Council reserves the right to cancel the event if minimum participation numbers are not met.

Cancellation Policy:

Cancellation fees will be charged for withdrawal from this event, as of the date of receipt of notice of withdrawal:

- 50 per cent of the full exhibition cost for withdrawals received on or after 17 December 2021

- 100 per cent of the full exhibition cost for withdrawals received on or after 5 January 2022

How to apply

A total of 24 places are available for these webinar series and applications will be accepted on a first-come first-served basis. The deadline for applications is on Friday 19 November 2021.

To register for the event, please follow the following two steps:

Step 1: Click 'Register Now' on this website page for the Virtual UK Universities Taster
Step 2: Click on this online form and submit details for the selected topic(s)

Confirmations will be made on a first come first served basis.

Our teams will contact you as soon as your interest is confirmed via the online form.

Contact Information:

For any further clarifications/queries please contact:
Karen Hsu, Education Services Manager, British Council Hong Kong at karen.hsu@birtishcouncil.org.hk
Alternatively, please contact studyuk.events@britishcouncil.org from the UK exhibitions team

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